Analytics
Your calls are telling you something. Voco helps you hear it.
Most businesses answer calls without ever looking at the patterns behind them. Voco gives you the data, when people call, what they ask about, who is new and which services drive the most enquiries.
What you get
Ten ways to read your phone
- Call volume trends
- See how many calls you receive day by day and week by week. Spot busy periods and quiet stretches at a glance.
- Peak hours
- Find out which hours of the day and which days of the week your phone is busiest. Use this to plan your own availability, or to make sure your AI is set up to handle the rush.
- Calls by time of day
- A percentage breakdown of when your calls arrive (morning, afternoon, evening) so you can see whether your hours match when customers actually try to reach you.
- Busiest days
- Identify the days when call volume is highest, consistently. Useful for staffing, scheduling and capacity planning.
- Caller breakdown
- See how many of your callers are new versus returning. A high proportion of returning callers without a resolution often signals something worth addressing.
- Top callers
- Identify the customers who contact you most frequently. Useful for spotting loyal customers, or callers who have not yet had their issue resolved.
- Call outcomes
- A breakdown of how calls ended (enquiry taken, booking made, message left, emergency flagged). Understand the shape of your inbound demand.
- Top call reasons
- The most common reasons callers contact you, drawn from your service list. See which services drive the most calls and which are underserved.
- Unmet demand signals
- Your AI flags services that callers ask about but you do not currently offer. A prompt to consider whether there is a gap worth filling.
- Top call locations
- Where your callers are based. Useful if you are deciding which areas to serve, or whether your marketing is reaching the right geography.
Inside the dashboard
A snapshot of your inbound demand
The shape of one month for a busy UK trades business.
Total calls
142
+18% vs last 30 days
Bookings
41
+23% AI-captured
New callers
67
47% of total
Time saved
14 hrs
est. this month
Peak hours
When your phone rings
Busiest: 6pm to 8pm
Top call reasons
What people ask about
-
Boiler service 28%
-
Emergency callout 19%
-
EV charger install 14%
-
Bathroom quote 11%
-
Annual safety check 9%
-
Kitchen install 7%
-
Other 12%
7 callers asked about heat pump installs this month.
You do not currently list this service. Worth adding, or worth a follow-up call to gauge demand.
From the field
An example analytics insight
A plumber on our platform discovered 40% of their calls came in after 6pm, well outside the hours they were answering.
Example outcome from real Voco data, anonymised.
Ready when you are
Hear it for yourself in 60 seconds
Call the demo line. Every call your AI handles starts adding to insights like these.
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