Call analytics for UK businesses
Your calls are telling you something. Voco helps you hear it.
Voco call analytics turns every call your AI receptionist answers into business insights you can act on. It shows when people call, what they ask about and who is new, and which services drive the most enquiries. Most businesses answer calls without ever looking at the patterns behind them, so Voco puts peak hours, top callers and unmet demand in one dashboard.
Every call your AI handles adds to your insights.
Voco analytics at a glance
- Reports
- Ten ways to read your phone, from peak hours to top call locations
- Timing
- Peak hours, busiest days and a morning, afternoon and evening split
- Callers
- New versus returning callers, plus the customers who call most
- Demand
- Flags services callers ask about that you do not offer
- Example
- One plumber found 40% of their calls came in after 6pm
When they call
When does your phone ring?
Voco shows you when your calls arrive, by hour, by day and by week, so you can see whether your hours match when customers actually try to reach you. In one anonymised example from real Voco data, a plumber discovered 40% of their calls came in after 6pm, well outside the hours they were answering.
Call volume trends
See how many calls you receive day by day and week by week. Spot busy periods and quiet stretches at a glance.Peak hours
Find out which hours of the day and which days of the week your phone is busiest. Use this to plan your own availability, or to make sure your AI is set up to handle the rush.Calls by time of day
A percentage breakdown of when your calls arrive (morning, afternoon, evening) so you can see whether your hours match when customers actually try to reach you.Busiest days
Identify the days when call volume is highest, consistently. Useful for staffing, scheduling and capacity planning.
Who and why
Who is calling, and what do they want?
Voco breaks down who your callers are, why they ring, how each call ended and where they are based. It also flags services people ask about that you do not currently offer.
Caller breakdown
See how many of your callers are new versus returning. A high proportion of returning callers without a resolution often signals something worth addressing.Top callers
Identify the customers who contact you most frequently. Useful for spotting loyal customers, or callers who have not yet had their issue resolved.Call outcomes
A breakdown of how calls ended: enquiry taken, booking made, message left or emergency flagged. Understand the shape of your inbound demand.Top call reasons
The most common reasons callers contact you, drawn from your service list. See which services drive the most calls and which are underserved.Unmet demand signals
Your AI flags services that callers ask about but you do not currently offer. A prompt to consider whether there is a gap worth filling.Top call locations
Where your callers are based. Useful if you are deciding which areas to serve, or whether your marketing is reaching the right geography.
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Hear Voco answer a call
Ring 0333 043 6661 and talk to Voco now, or set up your own AI front office today.