Customer groups for UK small businesses
Your customers grouped, and what to do about each
Voco sorts the customers in your calls, chats, emails and bookings into six groups, each with a rule you can read, such as "asked for a price in the last 30 days, with no booking since". Two groups come with an action you run in one click, and every group can be downloaded as a list.
Pay as you go at 29p a minute, billed by the second. Every feature on every plan.
Voco customer groups at a glance
- Groups
- Six, each with a rule in plain English
- Built from
- Calls, chats, emails and bookings
- Actions
- Quote follow-ups and next-visit reminders in one click
- Lists
- Download any group
The six groups
Which groups does Voco sort customers into?
Voco puts customers into six groups by what they have done, and each group shows the rule that decides who is in it.
- Asked for a price, didn't bookOne-click follow-upAsked for a price or quote in the last 30 days, with no booking since.
- LapsedOne-click reminderHave booked with you before, and nothing from them in the last 6 months.
- UnhappyWorth a callTheir last call sounded unhappy, or they emailed a complaint, in the last 60 days.
- Repeat customersCalled on at least two different days, or booked at least twice, in the last 12 months.
- Emergency callersCalled about something urgent or an emergency in the last 12 months.
- New this monthFirst got in touch this month.
Actions
What can you do with a group?
Each Voco customer group can be downloaded, and three come with a next step: a quote follow-up, a next-visit reminder, and a personal call.
Follow up quotes
Text everyone who asked for a price and has not had a follow-up yet, asking if they still need it, with a link to ask for a call. One text each.Remind lapsed customers
Text the lapsed customers who asked to be reminded and are now due. Only they can be texted about booking again.Call the unhappy ones
The unhappy group is worth a call from you personally. Tap a number to see what happened first.Download any group
Take a list of any group to use as you like.
Questions about Voco customer groups
Something else? Ring 0333 043 6661 and ask Voco directly.
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