What are a plumber's missed calls actually worth?
Emergency callers do not leave voicemails. This calculator starts from how many calls you miss in a week, strips out the ones that were never real jobs, and shows what the rest cost you, using deliberately cautious assumptions.
What are your missed calls actually worth?
Deliberately cautious. We strip out the calls that were never going to become work.
We assume only half are worth having. The rest are sales calls, wrong numbers and time wasters.
We assume 85 in 100 will not ring back, and most will not leave a voicemail.
Voco starts at £49 a month. One recovered £800 job covers 16 months of it.
Voco answers every call in seconds, takes the details, and books the work in or texts you straight away.
A receptionist typically costs £1,500 or more a month. Answering services charge per call. Voco is £49 a month, flat.
Call +44 333 043 6661 now. It is free, and you can judge it in ten seconds.
Get started from £49 a month Or try the personalised online demoYour weekly missed calls times 4.33 weeks in a month. We count only half of those as genuine new enquiries, assume 85 in 100 of the genuine ones never ring back, and apply your close rate to what is left. We round down and show ranges rather than single inflated figures. These assumptions are deliberately cautious: your real numbers may be higher.
What missed calls really cost a plumber
A plumber's missed calls are not all equal. A typical week's worth is a mix of sales calls, suppliers, existing customers chasing a visit, and a handful of genuine new jobs. The genuine ones are the problem: a £2,500 boiler replacement rings the same way an £80 washer swap does, and you cannot tell which you just missed. The calculator above deliberately assumes most of what you miss is worth nothing. What is left is still usually several hundred pounds a month.
Emergencies do not wait for you to finish the job you are on
The burst pipe rings at 2pm while you are under a sink with your hands full. That caller is not leaving a voicemail: they are working down a list, and the first plumber to answer gets the job. Ringing back at 5pm is not a failure of effort, it is just too late. That is why the model above counts callers who never ring back, not callers you never rang back.
Why we keep the numbers low
We count only half your missed calls as real job enquiries, assume 85 in 100 of those never ring back, and apply a close rate you can adjust. We round down at every step. Even so, one recovered £800 job pays for Voco Starter for over a year, which is why we would rather show you a small number you believe than a big one you do not.
How plumbers use Voco
Voco answers every call in seconds, around the clock. It takes the caller's name, number and what has gone wrong, books the job in or texts you the details straight away, and greets callers with your business name. You keep your number and stay under the sink. Hear it answer an emergency call-out on the demo line before you decide anything.
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