How Manchester Plumbing Co. Increased Bookings by 40%
Case study: Learn how a local plumbing business transformed their customer service with Voco's AI receptionist.
Etimbuk Udoekong
Author
When Dave Thompson started Manchester Plumbing Co. fifteen years ago, he never imagined a robot would help save his business. Today, his AI receptionist handles over 200 calls a week, and the results speak for themselves.
The Challenge
"I was drowning," Dave admits. "Between jobs, I was constantly checking my phone, trying to call people back during my lunch break. I was losing customers left and right because I simply couldn't answer every call."
Like many tradespeople, Dave faced a common dilemma: he couldn't afford a full-time receptionist, but he couldn't afford to keep missing calls either.
Finding Voco
Dave discovered Voco through a recommendation from another plumber in his network. "I was skeptical at first," he says. "I thought customers would hate talking to an AI. But I was desperate enough to try it."
The Results
After six months with Voco, Manchester Plumbing Co. has seen remarkable changes:
- 40% increase in bookings - More calls answered means more jobs
- Zero missed calls - Every inquiry is captured, even at 2 AM
- 4+ hours saved daily - Dave focuses on plumbing, not phone calls
- Improved reviews - Customers praise the responsive service
Customer Response
"The funny thing is, most customers don't even realise they're talking to an AI," Dave laughs. "And those who do? They don't care. They just want someone to answer, take their details, and get their problem sorted."
Looking Forward
Dave recently hired his first employee—something he couldn't have afforded before. "Voco didn't just help me capture more leads. It gave me my life back. I actually take weekends off now."
"If you're a tradesperson thinking about this, just try it. I wish I'd done it years ago."